Cheshire West and Chester Council became the third local authority in the North West to join the initiative.
This policy was to be put in place across all advertising platforms owned by the Council, including new digital screens at bus shelters.
Cheshire West and Chester Council was the thirteenth local authority to bring in this type of police, after the Mayor of London first brought in a similar version across the Transport for London network in 2019.
Knowsley and Sefton councils were the first to implement measures in the Northwest.
Cllr Lisa Denson, Cheshire West and Chester Council’s Cabinet Member for a Fairer Future (Poverty, Public Health and Mental Health) said: “We are particularly concerned about the recent increase in childhood overweight and obesity and the impact that advertising for this type of food and drink has on children.
“This policy is a really important step and demonstrates the Council’s commitment to this agenda and to reducing health inequalities.”
Professor Helen Bromley, Director of Public Health at the Council, added: “In Cheshire West and Chester, we are working on various ways to support residents to eat well and be active and this policy is just one example of this.
“We recognise how important it is that our residents have access to affordable, healthy and sustainable food and the opportunity to be active in ways in which they enjoy, helping them live healthier lives.”
This story was first reported on by Matthew Dougherty on August 2, 2024.